If you write review articles, using product schema markup is one of the best ways to improve your SEO. Schema helps search engines understand your content better and display it in rich results (like star ratings, product details, and author info). This makes your review more visible, trustworthy, and attractive to users.
In this guide, we’ll explain the five most important fields to include in product schema for review articles. Each section also includes examples so you can easily apply them.
Table of Contents
1. Product Name
The product name is the foundation of your schema markup. Always use the exact and complete name of the product you are reviewing.
Why it matters:
- Helps search engines correctly identify the product.
- Increases chances of appearing in Google’s rich snippets.
- Makes your review visible to people searching for that exact model or item.
Example:
If you are reviewing the latest Apple iPhone, don’t just write “iPhone.” Use the full name:
“Apple iPhone 15 Pro Max”
This way, search engines and readers know exactly which product your review covers.
Read also:
2. Aggregate Rating
The aggregate rating shows the average score a product receives from multiple reviews. It’s usually displayed as stars (⭐) in search results.
Why it matters:
- Star ratings grab attention and improve click-through rates (CTR).
- Shows the overall opinion about the product.
- Builds trust with users at a glance.
Example:
If you have five reviews with scores of 4, 5, 5, 3, and 4, the aggregate rating would be:
(4+5+5+3+4) ÷ 5 = 4.2 out of 5
When you include this in your schema, Google may show “⭐⭐⭐⭐☆ 4.2/5” under your review.
Read also:
3. Review Body
The review body is a short summary of your article. It highlights the most important points of your review.
Why it matters:
- Helps search engines understand the key takeaways.
- Increases the chance of your review showing up with a snippet preview in search.
- Makes your content more appealing in search results.
Example (for a laptop review):
“The Dell XPS 15 offers a stunning display, excellent performance, and long battery life. However, it comes at a higher price compared to similar laptops.”
This short summary gives both Google and users a quick snapshot of the review.
4. Review Date
Adding the review date shows when your article was published or last updated.
Why it matters:
- Search engines prefer fresh content.
- Helps users trust that your review is current and relevant.
- Important for products that change often (like smartphones, software, or gadgets).
Example:
If your review was updated on September 23, 2025, you should include it in schema as:
“2025-09-23”
5. Review Author
The review author field shows who wrote the review.
Why it matters:
- Builds trust and authority.
- Signals expertise, which helps with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
- Makes your review more credible to readers.
Example:
“Written by Israr Ahmed, a tech writer with 17 years of experience in the IT field and reveiwing smartphones and laptops.”
If you want to build personal authority in your niche, always include the author’s name and (if relevant) expertise.
Technical SEO Suggestions
- Ensure your site has valid schema markup → test with Google Rich Results Test.
- Optimize page loading speed (fast Core Web Vitals).
- Use mobile-friendly design.
Conclusion
Using product schema correctly can make your review articles stand out in Google search results. By including these five key fields:
- Product Name
- Aggregate Rating
- Review Body
- Review Date
- Review Author
Tip: Don’t forget to keep your reviews updated. Outdated schema data can hurt your rankings. Regular updates signal to Google that your site is fresh and reliable.
By adding these schema fields, you’ll not only boost SEO but also make your site a trusted source of valuable product reviews.
FAQs About Product Schema for Review Articles
What is product schema in SEO?
Product schema is a type of structured data markup that helps search engines understand product-related information in your review articles. It allows Google to show rich results such as star ratings, prices, and author details in search results.
Why should I use product schema for review articles?
Using product schema makes your review articles more visible in Google search by showing extra details like ratings and review dates. This can increase your click-through rate, attract more organic traffic, and build trust with readers.
Which fields are most important in product schema for reviews?
The five key fields are:
Product Name
Aggregate Rating
Review Body
Review Date
Review Author
These fields give search engines all the essential details they need to display your review in rich results.
How do I add product schema markup to my website?
You can add product schema using JSON-LD code (recommended by Google), or by using an SEO plugin like Rank Math, Yoast, or Schema Pro. These tools make it easy to generate and insert structured data without coding skills.
Does updating product schema help SEO?
Yes. Updating product schema with the latest review date, ratings, and author details signals to Google that your content is fresh and reliable. Fresh content often ranks higher and attracts more clicks from search results.
